Branding Intake

Who has official final say over your new brand?*
Note: if it's not up to you, it's important to include the stakeholders in the completion of this form. One of the reasons why branding is deceptively difficult is because the symbolism contained in branding can be very subjective. Involving the stakeholders early should unify your resolve, and lead to less revisions, and thus less cost, down the line.
Your Name*
First Last
Email*
Phone
Organization*

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Current Branding
Skip this section if we are creating your brand from scratch.
Current website where brand is in use
Branding Documents
Upload your current brand guide (documents that talk about your fonts, colors, and graphics) if you have one, and all versions of your current logo. Illustrator Files (.AI) are the most useful logo files, if you have them.
Drop files here or

Max. file size: 30 MB.
What do you like about your current branding?
What about your current brand MUST stay?

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Symbolism
We want you to identify up to five symbols that most represent your new brand. If you can, please use flaticon.com to find the best representations of these symbols. If you have exhausted flaticon, feel free to use a different source. List the most important symbols first.
Symbol 1
Symbol 2
Symbol 3
Symbol 4
Symbol 5
Required Symbolism
Which of these, if any, are required to show up in your logo?

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Colors
Choose up to three colors that represent your brand. Use color.adobe.com/create/color-wheel to find the hexadecimal values for the colors that most represent your brand. They look something like this: #DB3320 (a classic red). If the color is complex, like "rainbow" or "gold," list that instead and link to an example.
Color 1
Color 2
Color 3
Required Color(s)
Are any of these colors required for your brand?

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Fonts
Choose up to 2 fonts that represent your brand. We recommend that you use fonts.google.com if you are choosing from scratch. Otherwise, find your font on another font service and link to it there.
Font 1
Font 2
Required Font(s)
Are there fonts that must be used?
Special Treatment
Does a particular font need to be italicized or bolded? Can you link to an example?

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Logos You Like
Start by linking up to three logos with concepts you really like, in order, for this project. If you are looking for inspiration, check out this site: www.logolounge.com/trend-reports. You should be able to right-click on any image online and choose "copy image address" to get the link for that image.
Logo 1
Logo 2
Logo 3
Describe what you like most about these?

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Logo Usage
How you plan on using your logo, often informs the design. For example, American Airlines has a long logo because they know it will be primarily used on the side of a plane. Tell us how you will most frequently use your logo.
Logo Use 1
Logo Use 2
Logo Use 3
Who is the intended audience for your logo?
Try to be specific - your logo will not please absolutely everyone.

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Logo Concept
Objectives
What do you hope your logo will convey to your chosen audience? How is it supposed to make them feel about you?
Do you have a logo concept you'd like us try?
Based on everything you've done up to this point, do you have an idea you'd like us to try? Is there a close example you can link to?
Rough Sketch
If you have a rough sketch or image that represents your concept, upload it here.
Max. file size: 10 MB.
Exclusions
Is there anything obvious that you would NOT want in your logo? Any colors or symbols or styles? Are there examples of logos you are trying to stay away from?
Anything Else?
Is there anything else you feel you need to let us know that you haven't already mentioned above?

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