New Possibilities

Think of pages like your organizations brochure, except with more dynamic elements like forms and buttons. They are static content meant to inform about the broad strokes of who you are, what you do, and how website visitors can get involved.

Elements:

• Title
• Header Image (optional)
• Headings and Subheadings
• Body Text
• Bulleted Lists
• Pictures

Recommendations:

• Try to avoid or define insider language
• Be concise to match short attention spans
• Use language you think people might google for
• Link to other pages, both internally and externally (notate with <link to X page> for pages that don’t yet exist)
• Give clear actions you want the reader to take in response to the page
• Include “social proof” on pages where you want to build trust. Social proof are things like testimonial quotes, seals of approval (badges), and logos from partner organizations.

Posts are timely content meant to inform about upcomming events, relevant opinions, calls to action, or a myriad of other types of specialized data. Each posts tends to focus on a single subject.

The power of posts is that they can be displayed dynamically in a feed anywhere on your website. Think of this like facebook posts in your facebook feed, where typically, the older posts get pushed down the feed by the newer posts.

Elements:

• Title
• Featured Image
• Body
• Taxonomies (optional, see below)
• Post Type Specific Information (optional, see below)

The best website have high-quality, authentic looking, pictures, graphics, and even video in some cases. If an organization hasn’t made a point to collect these, we often have to use stock imagry or designed graphics. Often times, we are comissioned to create or capture these.

Graphics Guidelines:

For full-width usage:

• At least 1080 pixels wide (1920 prefered)
• At least 300 kilobytes in size

For third screen width usage:

• At least 600 pixels wide (800 prefered)
• At least 100 kilobytes in size

We prefer raw, unedited files, or the working file, like a photoshop .psd or illustrator .ia.

Recommendation:

The more images you have of diverse, happy people, participating in the work of your organization, the more trust it will build with your website visitors.

We know that not every organization has a wholly constructed brand guide that explains all the elements of your brand and how to use them. Here’s what we are looking for:

• Brand Guide (if you have have one)
• Logo Graphics
• Fonts
• Colors
• Slogan/Brand Promise
• Other key graphics
• Sample materials (like a brochure)

For brand graphics they need to be of the highest quality. The best scenario is if you have the file from the program they were created in, such as an Illustrator .ia file.

We know that not every organization has a wholly constructed brand guide that explains all the elements of your brand and how to use them. Here’s what we are looking for:

• Brand Guide (if you have have one)
• Logo Graphics
• Fonts
• Colors
• Slogan/Brand Promise
• Other key graphics
• Sample materials (like a brochure)

For brand graphics they need to be of the highest quality. The best scenario is if you have the file from the program they were created in, such as an Illustrator .ia file.

The second advantage of posts is that they can be classified by categories, tags, authors, dates, locations, and a host of other taxonomies. These taxonomies can then be searched for and displayed in their own post feed. These can also be added and refined as you add new posts, so for the purpose of content submission, we are only interested in defining them if you are going to launch with a lot of posts. We can work together to help you come up with a taxonomy strategy in these cases.

Categories: these are used to help you organize your posts into logical groupings, like by the individual program(s) the post relates to.

Tags: these are topical, and usually refer to a specific subject matter. For example, “Election 2020”.

Whether or not we are helping you with your search engine opitimazation, it might be worth it to your to write down a list of searches you want to compete for. What terms do people search for that you’d to make sure are well represented on your website in order to help them find you?

We have a secure method for collecting these from you, but it would be good to make sure you have access to all the systems we’ll be working in, and have a secure list of those credentials stored somewhere safe. If systems have the capacity to add extra users, we’ll likely have you take that route to add members of our staff, instead of giving us your passwords, provided that the access you can give us is enough to do our work.