Insights to Keep You Connected
In many churches, communicating via the church website, social networks, or email is an afterthought. Operating without a developed strategy is not unlike the clueless marketing director in the cartoon who simply either shouts out his message or hopes someone will show interest in his company. Consider the following two churches, and ask yourself which one yours is most like.
After building and consulting on dozens of church websites, and reviewing hundreds more, I can tell you with certainty that there is no magic formula for how to structure your church website; it becomes a moving target in the face of rapid technological change. This is why you should consider revamping your church website as a continual process. Having said that, there are still some components you would expect to find in a church website. Articles like this tend to focus on a one-sized fits all approach. Other's will give you different layouts based on size. I'm to buck the trend by giving you layouts based on technical literacy. This often times mirrors church size, but not always.
Let's not beat around the bush, it's time we recognize church websites for what they really are: A vital ministry.
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