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A couple years ago, Aboundant surveyed a group of pastors, lay persons, and church administrators about the difficulties they have experienced in launching a new church website. The number one answer was not the cost of a website or the know-how necessary to create it. Instead, the challenge most often expressed was time. In our follow up we found that "time" was often expressed in one of three ways: The time it takes to create and manage the site, the time it takes to train volunteers, and the time it takes to figure out how best to organize your site. This post addresses that last time-related concern: how to organize your site by using the top ten pages your church should have.
You might think that church websites would be so ubiquitous that a relatively standardized price would have evolved over time. The truth is, though, that there are just too many factors to consider. In this series of articles, I'll talk about the various costs of a church website. While the stated prices can vary widely, I want to focus in this time on the hidden costs you won't find on a sales page and how you can avoid or minimize them.
Before a church can have an effective social media strategy, they need to understand the importance of older communications channels in a social media world. The truth is, that having a strong email and website ministry will give you a firm foundation with which to effectively leverage social media.
Want to know how to create a great color scheme for your website? Let's start with the answer to this question: The best color for a church website is…?
In the last post I covered WHY multimedia use is essential in digital communications from churches. In addition, I covered the effective use of text and image media. This time I'll talk about how to leverage audio, video, and social media on your church website.
It's no secret that the more media you have on your site, the more frequently and thoroughly your content will be consumed. Images, audio, video, text, and yes, social media, should all be in play on your church website. This post (which will be continued in a second post) will break each of these down and give you some tips for implementing them.
Your domain is your web address or URL, such as "http://mychurch.org". Having a good domain is essential--and you definitely aren't stuck with the one you have if you don't like it. A great domain name makes it easier for people to both find and remember your church website. It affects your official email addresses as well, seeing that the addresses end with the same domain, "you@mychurch.org". This article will hope you choose the best domain for your church.
After building and consulting on dozens of church websites, and reviewing hundreds more, I can tell you with certainty that there is no magic formula for how to structure your church website; it becomes a moving target in the face of rapid technological change. This is why you should consider revamping your church website as a continual process. Having said that, there are still some components you would expect to find in a church website. Articles like this tend to focus on a one-sized fits all approach. Other's will give you different layouts based on size. I'm to buck the trend by giving you layouts based on technical literacy. This often times mirrors church size, but not always.
Let's not beat around the bush, it's time we recognize church websites for what they really are: A vital ministry.
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