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MarketingTheology and Technology

Can your church website platform reject you?

A little over a year ago, I was searching for a new ChMS (Church Management System) with an integrated web-based volunteer system for my congregation. After months of searching and testing demos, I finally had my choices narrowed down to two companies. In reality, I had a strong leaning toward one of them, and after the full staff did a demo we decided to contract with them. What happened next, though, completely surprised me.

Content

How to Get Dynamic Content for Church Websites

Your church website, newsletter and bulletin are boring. I know that because you're taking a few minutes to read this post, and because (to be fully honest here) they have been in virtually every congregation where I have worked or visited. Sure, there are dynamic...

Church WebsitesMarketing

Great church websites start with a great domain name

Your domain is your web address or URL, such as "http://mychurch.org". Having a good domain is essential--and you definitely aren't stuck with the one you have if you don't like it. A great domain name makes it easier for people to both find and remember your church website. It affects your official email addresses as well, seeing that the addresses end with the same domain, "you@mychurch.org". This article will hope you choose the best domain for your church.

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Marketing

Are You Serious or Just Shouting?

In many churches, communicating via the church website, social networks, or email is an afterthought. Operating without a developed strategy is not unlike the clueless marketing director in the cartoon who simply either shouts out his message or hopes someone will show interest in his company. Consider the following two churches, and ask yourself which one yours is most like.

church communications strategy
Church Websites

How Technical Literacy Influences Church Website Elements

After building and consulting on dozens of church websites, and reviewing hundreds more, I can tell you with certainty that there is no magic formula for how to structure your church website; it becomes a moving target in the face of rapid technological change. This is why you should consider revamping your church website as a continual process. Having said that, there are still some components you would expect to find in a church website. Articles like this tend to focus on a one-sized fits all approach. Other's will give you different layouts based on size. I'm to buck the trend by giving you layouts based on technical literacy. This often times mirrors church size, but not always.

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