Insights to Keep You Connected
Before a church can have an effective social media strategy, they need to understand the importance of older communications channels in a social media world. The truth is, that having a strong email and website ministry will give you a firm foundation with which to effectively leverage social media.
Want to know how to create a great color scheme for your website? Let's start with the answer to this question: The best color for a church website is…?
A little over a year ago, I was searching for a new ChMS (Church Management System) with an integrated web-based volunteer system for my congregation. After months of searching and testing demos, I finally had my choices narrowed down to two companies. In reality, I had a strong leaning toward one of them, and after the full staff did a demo we decided to contract with them. What happened next, though, completely surprised me.
If you forgot to include sufficient resources in your annual budget for a new or improved website, don't worry! Here are 3 simple ideas you could use to raise some funds while building congregational support for the new website at the same time.
There are tens of thousands of companies offering you web hosting, and undoubtedly far more than that who offer website design services of one type or another. As if that weren't complicated enough, there are at least 1200 "Content Management Systems" (CMS for...
In the last post I covered WHY multimedia use is essential in digital communications from churches. In addition, I covered the effective use of text and image media. This time I'll talk about how to leverage audio, video, and social media on your church website.
It's no secret that the more media you have on your site, the more frequently and thoroughly your content will be consumed. Images, audio, video, text, and yes, social media, should all be in play on your church website. This post (which will be continued in a second post) will break each of these down and give you some tips for implementing them.
Your church website, newsletter and bulletin are boring. I know that because you're taking a few minutes to read this post, and because (to be fully honest here) they have been in virtually every congregation where I have worked or visited. Sure, there are dynamic...
Your domain is your web address or URL, such as "http://mychurch.org". Having a good domain is essential--and you definitely aren't stuck with the one you have if you don't like it. A great domain name makes it easier for people to both find and remember your church website. It affects your official email addresses as well, seeing that the addresses end with the same domain, "you@mychurch.org". This article will hope you choose the best domain for your church.
In many churches, communicating via the church website, social networks, or email is an afterthought. Operating without a developed strategy is not unlike the clueless marketing director in the cartoon who simply either shouts out his message or hopes someone will show interest in his company. Consider the following two churches, and ask yourself which one yours is most like.
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